# Yapper Launchpad

**Yapper Launchpad is designed to let market forces determine how attention is distributed.** 

* This market-driven approach ensures that value flows to brands based on market consensus. 

## What The Yapper Launchpad Unlocks

<table><thead><tr><th width="217"></th><th>Yapper Launchpad</th></tr></thead><tbody><tr><td>Creators</td><td><p>Creators vote for the brands that deserve the most attention and become an instrumental market force within the attention distribution network<br></p><p>Through this rebalancing of power, creators receive a fairer payout for their content creation, as well as an additional payout recognizing their participation in the attention distribution network</p></td></tr><tr><td>Users</td><td>Users vote for the brands that deserve the most attention and become an instrumental market force within the attention distribution network<br><br>Users receive a fairer payout recognizing their participation in the attention distribution network</td></tr><tr><td>Brands</td><td>Brands bid for attention in a fair and public manner, without needing a good relationship with a centralized network operator<br><br>Brands boost their visibility regardless of the outcome and can identify supporters through voting analytics</td></tr></tbody></table>

<figure><img src="https://2955320348-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpEQGd6ohoV8ySgz7Ig3S%2Fuploads%2FEWLX90M016zwGRxvMOJB%2Fimage.png?alt=media&#x26;token=5df4667d-62c9-4ff5-ab11-2a4eb20e2d9d" alt=""><figcaption><p>A platform where the Kaito community to decide which Yapper Leaderboards launch next</p></figcaption></figure>