Network Participants

The InfoFi network enabled by Kaito will involve four key participants:

• Creators: Producers of content.

• Users: Average users who consume and engage with the content.

• Brands: Entities seeking targeted engagement and influence to promote their offerings.

• Network/Platforms: The InfoFi network, functioning as the decentralized counterpart to traditional tech platforms (eg 𝕏, YouTube, Instagram, TikTok).

Here is a comparison of how each of the four categories of participants differs in the traditional model vs new Kaito Network:

	Traditional Model	Kaito Network (New)
Creators	Receive small payout	Fairer payout given power rebalance and network ownership
Users	Get zero economic value	Get rewarded through correcting market inefficiencies in the attention distribution process
Brands	Pay a premium for middlemen with uncertain ROI	Pay a transparent fee and rewards creators based on impact
Network/Platforms	Centralized platforms control the algorithm that distributes attention, and thus hoard the lion share of the value	Decentralized InfoFi network relies on market forces, and thus distributes value across all participants