# Network Participants

The InfoFi network enabled by Kaito will involve four key participants: 

* **Creators:** Producers of content.
* **Users:** Average users who consume and engage with the content.
* **Brands:** Entities seeking targeted engagement and influence to promote their offerings.
* **Network/Platforms:** The InfoFi network, functioning as the decentralized counterpart to traditional tech platforms (eg **𝕏**, YouTube, Instagram, TikTok).

Here is a comparison of how each of the four categories of participants differs in the traditional model vs new Kaito Network:  

|                   | Traditional Model                                                                                                  | Kaito Network (New)                                                                                      |
| ----------------- | ------------------------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------- |
| Creators          | Receive small payout                                                                                               | Fairer payout given power rebalance and network ownership                                                |
| Users             | Get zero economic value                                                                                            | Get rewarded through correcting market inefficiencies in the attention distribution process              |
| Brands            | Pay a premium for middlemen with uncertain ROI                                                                     | Pay a transparent fee and rewards creators based on impact                                               |
| Network/Platforms | Centralized platforms control the algorithm that distributes attention, and thus hoard the lion share of the value | Decentralized InfoFi network relies on market forces, and thus distributes value across all participants |


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